
Planting Seeds, Not Chasing Kills: The Power of Unselfish Thinking in Business Growth
🌱 “Unselfish thinking encourages other virtues…”
John Maxwell’s insight from How Successful People Think is more than a quote, it’s a compass for building a business that lasts. He reminds us that unselfish thinking is hard. It goes against the grain of human nature. But when we embrace it, we unlock a cascade of other virtues: gratitude, love, respect, patience, discipline.
And those virtues? They’re the foundation of sustainable success.
🧠 The Problem with Instant Gratification
We live in a world that rewards speed.
Quick wins.
Viral growth.
Plug-and-play solutions.
“Hacks” for everything.
But here’s the truth: chasing instant gratification is like hunting. You’re always looking for the next kill. It’s reactive, short-term, and exhausting.
Unselfish thinking, on the other hand, is like farming. You plant seeds. You nurture relationships. You build systems that serve others. You wait. And then, when the time is right, you harvest.
🌾 Farming vs. Hunting: A Mindset Shift
Hunters chase. Farmers cultivate.
Hunters compete. Farmers collaborate.
Hunters want results now. Farmers build for tomorrow.
When I reflect on my own journey, especially building my custom CRM add-on, the Networking Success Pack (NSP), I realize it was never about quick wins. It was about planting seeds. Years of refinement, testing, and intentional design. I didn’t build it to “beat” anyone. I built it to serve better.
That’s unselfish thinking in action.
🎯 Differentiation Through Giving
Popular thinking says:
Use the same tools everyone else uses.
Follow the same marketing playbook.
Optimize for speed, not depth.
But when you think unselfishly, you build differently. You ask:
How can I serve better?
How can I make others feel seen, valued, and supported?
How can I create something that reflects my values, not just market trends?
That’s how differentiation happens. Not through flashy tactics, but through quiet consistency. Through systems like my NSP that help me make better introductions, nurture real relationships, and create opportunities for others, not just myself.
💡 Why Unselfish Thinking Builds Virtue—and Value
When you give without expecting immediate returns, you build trust. And trust is the currency of long-term business growth. It leads to:
Gratitude: People remember how you made them feel.
Respect: You become known for your integrity.
Patience: You stop rushing and start refining.
Discipline: You build systems that last.
Love: Yes, love for your work, your people, your mission.
These aren’t just soft skills. They’re strategic advantages.
🌟 Final Thought: Be the Farmer
If you want to build something unforgettable, stop hunting. Start planting.
Think unselfishly. Give generously. Build intentionally.
Because the seeds you plant today through service, patience, and discipline will become the orchard that feeds your business for years to come.
And when others are chasing the next kill, you’ll be harvesting the fruits of legacy.
If this resonates with you, I’d love to hear how you’re planting seeds in your own business. Let’s grow something meaningful together. Feel free to email me at [email protected].