The Gateway Drug Effect of Some CRMs: From Freebie to Fee Frenzy
Let’s talk about CRMs—the unsung heroes of organized entrepreneurs everywhere. But let me start with a confession: I jokingly call some CRMs "gateway drugs." Why? Because they lure you in with a free sample that seems oh-so-perfect at first. You’re hooked, life feels a bit easier, and you’re thinking, “Wow, this is great!” And then—bam!—you start growing, and suddenly your dream CRM starts feeling more like a nightmare.
Here’s the kicker: the more you grow, the more they charge you. And that’s by design.
The Stair-Step Pricing Trap
Let me break it down. Many CRMs use what’s called a stair-step pricing model. It works like this:
They give you a free (or super cheap) starter plan.
As you grow—adding more contacts, team members, or features—you hit limits.
To keep going, you’re forced to upgrade to the next pricing tier or pay per user per month.
At first, it doesn’t seem like a big deal. But as your business really starts to scale, those costs can skyrocket. What started as a “free” or affordable tool is now eating into your profits faster than you can say, “Wait, how much am I paying for this?”
Why It’s Hard to Leave
Here’s where things get even trickier. By the time you realize your CRM is costing you more than it’s worth, you’re stuck. Migrating all your data to a new CRM? That’s no small task. It’s time-consuming, stressful, and honestly, kind of a pain. So most people just stay put, gritting their teeth as they watch the costs pile up.
But it doesn’t have to be this way.
How to Choose a CRM That Grows WITH You
The key to avoiding the gateway drug trap is simple: choose a CRM with pricing that grows with your business, not against it. Look for a system that offers consistent pricing, regardless of how many contacts or team members you add. This ensures that as you scale, your CRM becomes an asset—not a liability.
And here’s the thing: making the right choice now saves you from a world of headaches later. A CRM isn’t just another tool; it’s the backbone of your business operations. It’s where you manage your leads, nurture your relationships, and ensure no opportunities slip through the cracks. So it’s worth taking the time to get it right.
Let’s Make Sure You Avoid the Trap
I get it—picking the right CRM can feel overwhelming. That’s why I offer free CRM consultations. My process is simple:
We’ll talk about your business, your goals, and your growth plans.
I’ll recommend a CRM that fits your needs and your budget—no stair-step pricing traps allowed.
My goal is to help you make an informed decision so you can focus on what really matters: growing your business.
Don’t Let Your CRM Hold You Back
Look, I know the free samples are tempting. But if you’re serious about scaling your business, you need a CRM that’s built for the long haul. Don’t let a sneaky pricing model penalize you for your success.
If you’re ready to make a smart, strategic CRM choice, let’s chat. Book a free CRM Consult by clicking here. Together, we’ll find the perfect CRM for your business—no strings, no stress, no stair-step surprises.
Because when you thrive, I thrive. Let’s make sure your CRM sets you up for success.
