ClickFunnels vs. GoHighLevel CRM

At a recent networking event, someone asked me a great question: “How does ClickFunnels compare to GoHighLevel?” It sparked a meaningful conversation, and like I often do when a question feels universally relevant, I decided to turn it into a blog. Because if one person is asking, chances are many others are wondering too. My goal here is simple: to educate you with enough clarity and insight so you can make a well-informed decision about one of the most important tools in your business, your CRM.

🧩 What Are These Platforms, Really?

• ClickFunnels is primarily a funnel-building tool designed to help you create landing pages, sales funnels, and upsell flows. It’s great for marketers focused on conversion and sales automation.

• GoHighLevel (GHL), on the other hand, is a full-stack CRM and marketing automation platform. It includes funnel-building capabilities but goes far beyond, offering client management, SMS/email automation, appointment scheduling, reputation management, and even white-labeling for agencies. FYI, not all white label GHL agencies are created equal.

💰 Pricing Models: Short-Term vs. Long-Term Thinking

ClickFunnels offers tiered pricing that begins with basic funnel-building features and expands with higher plans unlocking more capabilities. However, as your business grows and you add more users, domains, or integrations, your costs typically increase accordingly.

In contrast, GoHighLevel provides a flat pricing structure that supports scaling without raising your monthly fees. This means you can add more clients, contacts, and workflows without being penalized financially for your success. For entrepreneurs focused on long-term growth, this approach offers a significant advantage.

If you’re building a business designed to expand steadily, GoHighLevel’s pricing model aligns with that vision by avoiding unexpected cost increases along the way.

🔍 Contact Engagement: Who Helps You Spot Opportunity?

ClickFunnels is excellent at capturing leads through funnels, but it doesn’t offer deep CRM functionality for tracking engagement, tagging behavior, or nurturing relationships over time.

GoHighLevel shines here. It allows you to identify and engage contacts based on behavior, tags, and custom workflows, which leads to more meaningful interactions and opportunities for both parties. Whether it’s a follow-up sequence, a reactivation campaign, or a survey-based nurture flow, GoHighLevel helps you stay top of mind and build trust.

🛠️ Features That Matter

Beyond funnel building, GoHighLevel offers a wider range of tools that cater to the full customer lifecycle. For example, both platforms include funnel builders and form/survey capabilities, but GoHighLevel also provides robust CRM and contact management, powerful email and SMS automation, appointment scheduling, reputation management, pipeline and opportunity tracking, and white labeling, features ClickFunnels does not offer.

🧠 Why This Matters

Choosing the right CRM isn’t just a tech decision, it’s a strategic one. Your CRM should reflect your values, your growth goals, and your desire to build lasting relationships. It should help you save time, increase engagement, and make smarter decisions.

That’s why I’m sharing this comparison, not to sell you on one tool, but to help you think critically about what fits your business best.

🤝 Want Help Choosing?

If this sparked ideas or questions, I’d love to support you. You can book a CRM consult with me. My goal is to understand your unique business, your preferences, and your growth strategy so I can recommend a CRM (or combination of tools) that truly fits.

Because when someone asks a great question, I believe the answer should help many. And when it comes to CRMs, the right choice can transform your business.

If you'd like, I can help you develop custom workflows and best practice strategies with your CRM choice and business values.