blog image

The Natural Flavor Dilemma

November 19, 20232 min read

Unveiling the Mystery: Decoding "Natural Flavors" in Your Food

In the labyrinth of food labeling, the term "natural flavors" often conceals more than it reveals. Let's unravel the mystery and understand why this seemingly innocuous label can be a hidden gateway to questionable ingredients and addictive concoctions.

At its core, "natural flavor" is an additive crafted in a lab, derived from plant or animal substances. Its purpose? To enhance taste, leaving consumers craving more and boosting profits for manufacturers. It's a loophole that allows companies to keep us in the dark about what truly lurks in our favorite snacks.

Take, for instance, castoreum—a "natural flavor" imparting strawberry-vanilla notes to ice creams. Sounds harmless? Think again. Castoreum is extracted from the castor sac of beavers, typically situated on their backside. This sac contains territorial spray mixed with anal gland secretions and urine. Not exactly appetizing, is it?

Another clandestine player is the umbrella term "naturally occurring glutamate by-products," a fancy alias for MSG. This notorious additive not only tricks our brains into overeating but also fosters addiction. The catch? It won't be explicitly listed on your food's ingredients, hiding behind the vague term "natural flavors."

But fear not, transparency is on the rise. Some companies now disclose the specific ingredients within "natural flavors." Support these pioneers of openness in the food industry.

Wary of hidden additives? When you spot "natural flavor" on an ingredient list, consider exploring alternatives or take the direct route—call the manufacturer. However, if you seek a hassle-free approach, opt for straightforward choices like Spindrift or S. Pellegrino, known for their transparency in ingredients.

Why not embrace the simplicity of infusing your beverages at home? Choose plain carbonated water and add fruits or herbs from your grocery haul. Empower yourself with knowledge, subscribe to our Health Newsletter, and embark on a journey of informed, proactive choices for a healthier, more resilient you.

healthy ingredientshealth tipsnatural ingredientshealthy lifestylenatural flavor
blog author image

Brandon Drake

Brandon, the VP of Business Development at LabSmarts, empowers practitioners with bio-individualized blood work interpretation software, enhancing accuracy and efficiency in analysis while preserving personalized healthcare philosophies for optimal patient care. Brandon also works as Business Development Consultant at a leading CRM company. His role involves fostering partnerships with individuals and organizations keen on optimizing their operational processes and elevating customer and prospect interactions. The overarching objective is to catalyze business growth. Brandon’s approach centers on in-depth comprehension of your unique business landscape, objectives, and pain points. This enables him to discern how his company’s CRM technology can effectively resolve your specific challenges. His foremost aim is to empower customers to harness the full potential of Customer Relationship Management (CRM) solutions, thereby streamlining operations, enhancing efficiency, and fostering growth, all while maintaining the human touch in the digital age. Brandon Drake

Back to Blog

Tech & Health

I am a strong advocate for personalized, preventive, and root-cause-driven healthcare. Additionally, I firmly believe in harnessing technology to enhance our operational efficiency, allowing us to deliver more effective and streamlined services.

My primary objective in implementing tools such as CRM systems and blood work interpretation software is to eliminate manual tasks, enabling us to direct our focus towards cultivating authentic connections with our clients and business partners. In doing so, we aim to preserve the invaluable human touch in an increasingly digital age.


Book Time With Me

The only goal is for both parties to get to know each other better so we can provide mutual support that sparks business growth.

Location and Mail


Laguna Beach, CA

Get In Touch

Assistance Hours:

Mon – Friday 7:00am – 4:00pm

Saturday & Sunday – CLOSED

Phone Number:


Laguna Beach, CA, USA

Office: Laguna Beach

Call: 626-374-2757

Copyright 2024. All rights reserved